Beauty’s Only Skin Deep… really?

So, here’s an interesting experiment. At least I hope you’ll think so.

About two years ago, I changed the covers on my four Ellie Foreman mysteries. They weren’t connected as a series, and since they’d been given a new life as ebooks, I thought they should be. I loved what the graphic designer from PR Chicago came up with (and I recommend them highly)…

 

          

I did the requisite promotions, tried to bring them to readers’ attention, then waited to see what would happen. All the books sold better— except one. Can you figure out which one? I suspected it, but waited to see if, perhaps, I was wrong. I did a couple of free days with each, and the results were clear. One wasn’t performing as well as the others.

Knowing how important it is to have a cover that pops, I finally asked the designer to revise the cover. Here’s the new version:

imageofdeath-revised2 copy

I’ll be showing it around over the next month or so, and I’m very curious to see if it sells better than the other version. I’ll keep you posted on the results. In the meantime, what do you think?